focusing on performance marketing and storytelling that actually moves the needle
Download My ResumeMy passion lies in the intersection of marketing and storytelling — building campaigns that don't just look good, but actually drive measurable outcomes.
Communication Sciences graduate from Universitas Indonesia (GPA 3.72) with 18+ months of hands-on experience in Digital Marketing through internships and freelance work.
Proven track record of growing Instagram engagement by 270% for a local fashion brand, and optimizing Meta Ads campaigns to a 4.7x ROAS. Passionate about performance marketing, content strategy, and brand storytelling — ready to join a team scaling its brand.
End-to-end micro-influencer campaign for an F&B startup. Recruited 8 creators (10K-50K followers), produced 24 deliverables, tracked via UTM + Meta Pixel. Drove 3.2K new IG followers + 18% sales lift dalam 6 minggu.
Content pillars + visual direction + TikTok integration untuk brand fashion lokal. Follower growth 5K → 32K dalam 6 bulan, engagement rate naik dari 2.4% ke 5.1%.
Visual identity + tone-of-voice refresh untuk specialty coffee brand di Bandung. Output: brand guidelines, social media kit, packaging concept. Drove 40% increase in foot traffic post-launch.
Designed + launched 7-step welcome flow + abandoned cart sequence untuk D2C skincare brand. Achieved 42% average open rate, 8.3% CTR, dan 4.1x ROI dari email channel.
Built 6-month content roadmap + keyword strategy untuk B2B SaaS startup. Output: 24 SEO-optimized articles, internal linking structure. Organic traffic naik 180% dalam 4 bulan post-launch.
Led the planning + execution of social media + paid ads strategy for an F&B startup brand, focusing on driving foot traffic to physical store and online ordering.
Content strategy, copywriting, and visual direction for fashion + F&B brands across Jakarta and Bandung. Average client engagement 6+ months.
Skilled in marketing communication, audience research, and integrated campaign planning. Coursework includes consumer behavior, persuasion theory, and digital media strategy.
Active in school marketing club + entrepreneur community.
Led 12-person team managing social media + documentation across all faculty programs.
Coordinated knowledge-sharing events for early-career marketers in Jakarta.
Meta Ads+
Google Ads+
Google Analytics+
Canva+
Figma+
Notion+
HubSpot+
Mailchimp